EV Market Share by Region

How is market share increasing across the different regions in NZ?

What is market share?

The percentage of light vehicles registered each month that are EVs.

This includes passenger cars and light goods vehicles (such as utes and vans under 3,500 kg).

An EV is a vehicle that can be charged externally – battery electric (BEV) or plug-in hybrid (PHEV).

2023 market share ranked by town

Towns in NZ ranked by EV market share. Shows the number of units of BEVs, PHEVs, and all light vehicles registered in the year.

TownRegionMarket ShareBEVPHEVALL
Waiheke IslandAuckland39.5﹪414114
LytteltonCanterbury29.2﹪292106
Upper MoutereTasman24.4﹪245119
WaikanaeWellington24.1﹪6122345
WellingtonWellington23.5﹪11494596838
PegasusCanterbury22.7﹪1710119
PrebbletonCanterbury21.6﹪2210148
OtakiWellington21﹪2714195
AlbanyAuckland19.3﹪4015285
LincolnCanterbury19.3﹪3526316
CartertonWellington19﹪228158
WhangaparaoaAuckland18.5﹪5929476
Red BeachAuckland18.2﹪238170
WarkworthAuckland18.2﹪5320402
PoriruaWellington18﹪139901271
OrewaAuckland17.4﹪3524339
WanakaOtago17.1﹪4138461
MotuekaTasman17.1﹪198158
ManukauAuckland16.7﹪4314341
Havelock NorthHawke's Bay16.4﹪3226354
KerikeriNorthland16.3﹪2714251
ParaparaumuWellington15.7﹪5945661
SilverdaleAuckland15.6﹪3425377
HelensvilleAuckland15﹪107113
KatikatiBay of Plenty14.9﹪2010201
Te KauwhataWaikato14.9﹪152114
RollestonCanterbury14.6﹪125561237
OmokoroaBay of Plenty14.5﹪145131
DarfieldCanterbury14.4﹪133111
MosgielOtago14.2﹪2818325
NelsonNelson13.9﹪117911497
InglewoodTaranaki13.8﹪96109
ChristchurchCanterbury13.7﹪160474217135
WoodendCanterbury13.7﹪124117
DunedinOtago13.7﹪2351302673
Upper HuttWellington13.6﹪7946917
WaiukuAuckland13.3﹪2310248
RangioraCanterbury13.3﹪5537694
KaikoheNorthland13.1﹪79122
WhangareiNorthland12.6﹪1441021958
CambridgeWaikato12.6﹪6321668
PokenoWaikato12.6﹪2914342
QueenstownOtago12.5﹪7942971
AmberleyCanterbury12.4﹪133129
Lower HuttWellington12.2﹪2921183353
CromwellOtago11.7﹪2018325
OpotikiBay of Plenty11.5﹪88139
GisborneGisborne11.5﹪7639996
RichmondTasman11.5﹪4221547
MorrinsvilleWaikato11.5﹪2723435
TaurangaBay of Plenty11.3﹪2201413193
HaweraTaranaki11.2﹪2511321
Mount MaunganuiBay of Plenty11.1﹪77381039
PukekoheAuckland11﹪83431143
New PlymouthTaranaki10.4﹪97841733
PapamoaBay of Plenty10.1﹪3428611
NgaruawahiaWaikato10.1﹪124159
HamiltonWaikato10﹪4902987883
WhakataneBay of Plenty9.6﹪3820605
KaiapoiCanterbury9.6﹪2414397
TaupoWaikato9.5﹪66381090
WhanganuiManawatu-whanganui9.3﹪63331034
AlexandraOtago9.3﹪78161
WestportWest Coast9.3﹪55108
WhitiangaWaikato9.2﹪116184
BlenheimMarlborough9.1﹪4131790
KumeuAuckland9﹪914256
GeraldineCanterbury8.9﹪55112
Te AwamutuWaikato8.7﹪1928541
PapakuraAuckland8.6﹪73381290
RotoruaBay of Plenty8.6﹪88461553
OtorohangaWaikato8.5﹪19117
Palmerston NorthManawatu-whanganui8.4﹪137802586
NapierHawke's Bay8.3﹪101611956
ThamesWaikato8.2﹪137244
MastertonWellington8.1﹪2830717
WaimateCanterbury7.8﹪45115
AucklandAuckland7.6﹪5480172026
DruryAuckland7.4﹪125231
LevinManawatu-whanganui7.4﹪1915462
DargavilleNorthland7.4﹪56148
TuakauWaikato7.3﹪95193
TakaniniAuckland7.1﹪5115933
HastingsHawke's Bay7.1﹪70421580
FeildingManawatu-whanganui7.1﹪1813434
AshburtonCanterbury7﹪2931858
Te ArohaWaikato7﹪64143
HuntlyWaikato6.8﹪29162
KaitaiaNorthland6.7﹪66180
PutaruruWaikato6.5﹪52108
Te PukeBay of Plenty6.3﹪178400
BalcluthaOtago6.3﹪58206
WaihiWaikato6.3﹪34112
WellsfordAuckland6.1﹪16114
TimaruCanterbury6﹪2723839
MatamataWaikato6﹪610268
GoreSouthland5.9﹪913375
InvercargillSouthland5.8﹪50371504
OamaruOtago5.7﹪714370
DannevirkeManawatu-whanganui5.4﹪53147
WaitaraTaranaki5.4﹪42112
LeestonCanterbury5.2﹪60115
WintonSouthland5.2﹪33115
HokitikaWest Coast5.1﹪15118
WaipukurauHawke's Bay5﹪34140
GreymouthWest Coast5﹪67262
TemukaCanterbury4.7﹪32107
StratfordTaranaki4.5﹪53178
North ShoreAuckland4﹪51151
Te KuitiWaikato2.7﹪22146
PaeroaWaikato2.6﹪41194
TokoroaWaikato2.2﹪32230
PapatoetoeAuckland1.7﹪02117

Criteria

Only towns with more than 100 vehicles registered within the period are shown. Note that “town” is a free text field on the registration form. There has been some cleansing to assist in consolidating erroneous data.

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