EV Market Share by Region

How is market share increasing across the different regions in NZ?

What is market share?

The percentage of light vehicles registered each month that are EVs.

This includes passenger cars and light goods vehicles (such as utes and vans under 3,500 kg).

An EV is a vehicle that can be charged externally – battery electric (BEV) or plug-in hybrid (PHEV).

2023 market share ranked by town

Towns in NZ ranked by EV market share. Shows the number of units of BEVs, PHEVs, and all light vehicles registered in the year.

TownRegionMarket ShareBEVPHEVALL
Waiheke IslandAuckland49﹪8317204
LytteltonCanterbury38﹪637184
Upper MoutereTasman33.3﹪4510165
West MeltonCanterbury32.7﹪2411107
PegasusCanterbury31.8﹪4120192
GreytownWellington29.7﹪296118
WaimaukuAuckland28.7﹪296122
OhopeBay of Plenty28.3﹪248113
ArrowtownOtago28.3﹪1515106
WaikanaeWellington27.1﹪10133494
WellingtonWellington26.9﹪200776510305
PrebbletonCanterbury26.3﹪4912232
MartinboroughWellington25.7﹪206101
OtakiWellington25.6﹪5519289
Red BeachAuckland24.4﹪5216279
TakakaTasman24.3﹪252111
PoriruaWellington23.9﹪2821701889
RaglanWaikato23.4﹪284137
FeatherstonWellington23.3﹪198116
CartertonWellington23.2﹪4017246
AlbanyAuckland22.8﹪7421416
LincolnCanterbury21.8﹪7333486
ManukauAuckland21.6﹪7421439
ParaparaumuWellington21.5﹪13673974
WhangaparaoaAuckland21.2﹪11147746
WainuiAuckland21﹪215124
WanakaOtago20.9﹪7562657
OrewaAuckland20.1﹪6539518
WarkworthAuckland19.7﹪8529580
Havelock NorthHawke's Bay19.7﹪6638529
Upper HuttWellington19.5﹪189891423
SilverdaleAuckland19.4﹪6641552
KaukapakapaAuckland19﹪119105
RollestonCanterbury19﹪2411001792
HelensvilleAuckland18.9﹪269185
NelsonNelson18.9﹪2491522117
DarfieldCanterbury18.8﹪246160
OxfordCanterbury18.6﹪166118
WoodendCanterbury18.6﹪238167
AmberleyCanterbury18.5﹪258178
MotuekaTasman18.3﹪3212240
KerikeriNorthland18.1﹪4618354
MosgielOtago17.1﹪5529490
InglewoodTaranaki17﹪1811171
Te KauwhataWaikato17﹪254171
OmokoroaBay of Plenty16.8﹪2111191
DunedinOtago16.7﹪4462073911
WhangareiNorthland16.6﹪3131492777
QueenstownOtago16.6﹪157731386
RangioraCanterbury16.5﹪11548990
KatikatiBay of Plenty16.1﹪3515311
ChristchurchCanterbury16﹪2879114725225
RichmondTasman16﹪8840801
KaikoheNorthland15.9﹪821182
WaiukuAuckland15.8﹪4513366
Mount MaunganuiBay of Plenty15.8﹪165611427
MangawhaiNorthland15.7﹪164127
WhangamataWaikato15.7﹪1110134
WaipuNorthland15.4﹪153117
TaurangaBay of Plenty15.3﹪4612384580
CambridgeWaikato15.3﹪11532958
Lower HuttWellington15.3﹪5482084955
New PlymouthTaranaki15.2﹪2331532538
OpotikiBay of Plenty15﹪1516207
MorrinsvilleWaikato14.9﹪4542582
HaweraTaranaki14.8﹪4719447
NgaruawahiaWaikato14.6﹪279247
FoxtonManawatu-whanganui14.5﹪155138
OhaupoWaikato14.5﹪143117
RiverheadAuckland14.4﹪126125
PokenoWaikato14.4﹪4821480
KumeuAuckland14.3﹪3226405
KaiapoiCanterbury14.2﹪6321593
PictonMarlborough14.2﹪155141
AucklandAuckland14﹪110234881113945
PukekoheAuckland13.7﹪152641580
BlenheimMarlborough13.1﹪90591134
WhakataneBay of Plenty12.9﹪7037827
Palmerston NorthManawatu-whanganui12.9﹪3501393802
PapamoaBay of Plenty12.7﹪7542921
HamiltonWaikato12.7﹪98048111494
MastertonWellington12.5﹪5964982
CromwellOtago12.2﹪3319425
Te AwamutuWaikato12.2﹪4650789
TaupoWaikato12.1﹪115621458
AlexandraOtago11.5﹪1512235
ThamesWaikato11.4﹪2414333
RotoruaBay of Plenty11.3﹪176732207
LeestonCanterbury11.2﹪145170
PapakuraAuckland11.1﹪148752012
GisborneGisborne11﹪89591349
WaipukurauHawke's Bay10.8﹪912195
Te AnauSouthland10.7﹪76122
NapierHawke's Bay10.6﹪1751082670
WhanganuiManawatu-whanganui10.5﹪99541455
WhitiangaWaikato10.5﹪188247
RakaiaCanterbury10.2﹪93118
AshburtonCanterbury10﹪63551175
HastingsHawke's Bay10﹪156732285
MartonManawatu-whanganui9.9﹪95141
KamoNorthland9.8﹪102123
WellsfordAuckland9.4﹪78159
TimaruCanterbury9.3﹪56511152
DruryAuckland9.2﹪276359
DargavilleNorthland9.2﹪109206
GeraldineCanterbury9.1﹪95154
KaitaiaNorthland9.1﹪915263
FeildingManawatu-whanganui9﹪4217658
OtorohangaWaikato9﹪59155
WaihiWaikato8.9﹪87168
WestportWest Coast8.9﹪87169
LevinManawatu-whanganui8.7﹪3918654
MatamataWaikato8.5﹪1715376
TuakauWaikato8.5﹪195282
WaitaraTaranaki8.4﹪103155
Te PukeBay of Plenty8.3﹪3413563
DannevirkeManawatu-whanganui8.3﹪99216
GoreSouthland8.2﹪1922497
StratfordTaranaki7.9﹪127239
TakaniniAuckland7.8﹪71271261
KaikouraCanterbury7.8﹪45115
WairoaHawke's Bay7.8﹪64129
InvercargillSouthland7.8﹪91732094
BalcluthaOtago7.7﹪714273
OamaruOtago7.4﹪1524524
GreymouthWest Coast7.4﹪1612379
WaimateCanterbury7.3﹪48164
HuntlyWaikato7.2﹪710236
Te ArohaWaikato6.9﹪95202
TurangiWaikato6.9﹪43101
WintonSouthland6.8﹪47162
PutaruruWaikato5.9﹪54152
Te KuitiWaikato5.8﹪57206
TemukaCanterbury5.4﹪36166
KawerauBay of Plenty5.3﹪51113
HokitikaWest Coast5.2﹪45172
TokoroaWaikato4.6﹪78326
PaeroaWaikato3.6﹪72252
North ShoreAuckland3.4﹪51179
TaumarunuiManawatu-whanganui2.6﹪12115
PapatoetoeAuckland1.4﹪02140

Criteria

Only towns with more than 100 vehicles registered within the period are shown. Note that “town” is a free text field on the registration form. There has been some cleansing to assist in consolidating erroneous data.

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