EV Market Share by Region

How is market share increasing across the different regions in NZ?

What is market share?

The percentage of light vehicles registered each month that are EVs.

This includes passenger cars and light commercial vehicles (such as utes and vans under 3,500 kg).

An EV is a vehicle that can be charged externally – battery electric (BEV) or plug-in hybrid (PHEV).

2024 market share ranked by town

Towns in NZ ranked by EV market share. Lists the number of units of BEVs, PHEVs, and all light vehicles registered in the year.

TownRegionMarket ShareBEVPHEVALL
PoriruaWellington28.9﹪695342083
Waiheke IslandAuckland13.9﹪147151
WellingtonWellington10.9﹪5002727073
LytteltonCanterbury10.7﹪123140
WainuiAuckland8.5﹪112153
Upper MoutereTasman8.5﹪72106
WaikanaeWellington8.3﹪236350
Red BeachAuckland8.1﹪174259
ArrowtownOtago7.5﹪53106
AlbanyAuckland7.4﹪195326
LincolnCanterbury7.2﹪2510488
NelsonNelson6.7﹪65491697
GreytownWellington6.7﹪43105
ParaparaumuWellington6.5﹪3121797
QueenstownOtago6.4﹪37481322
WaimaukuAuckland6.3﹪80126
Palmerston NorthManawatu-whanganui6.3﹪184523764
AucklandAuckland6.2﹪3992179193260
Havelock NorthHawke's Bay6.2﹪1710436
PrebbletonCanterbury6.1﹪66198
ChristchurchCanterbury5.9﹪77140819999
KumeuAuckland5.8﹪811330
OmokoroaBay of Plenty5.8﹪65189
RollestonCanterbury5.7﹪48221225
WarkworthAuckland5.6﹪1511467
Mount MaunganuiBay of Plenty5.4﹪52321556
SilverdaleAuckland5.3﹪213455
WhangaparaoaAuckland5.1﹪278684
PegasusCanterbury5﹪52139
OutramOtago4.9﹪32102
New PlymouthTaranaki4.9﹪65442238
RaglanWaikato4.9﹪52144
OrewaAuckland4.8﹪911418
RangioraCanterbury4.8﹪2718928
ThamesWaikato4.8﹪117374
OtakiWellington4.6﹪82219
DunedinOtago4.5﹪81813574
WanakaOtago4.5﹪1810621
Lower HuttWellington4.5﹪103904300
WaiukuAuckland4.3﹪115374
HamiltonWaikato4.2﹪2321839994
TaupoWaikato4.2﹪39151298
Upper HuttWellington4.2﹪34171207
TaurangaBay of Plenty4.1﹪89673773
TimaruCanterbury4.1﹪21281198
OpotikiBay of Plenty4﹪35198
KamoNorthland3.8﹪22104
PukekoheAuckland3.7﹪32301657
KatikatiBay of Plenty3.7﹪67350
WoodendCanterbury3.7﹪24164
WakefieldTasman3.7﹪22107
MangawhaiNorthland3.6﹪50137
HaweraTaranaki3.6﹪123417
CambridgeWaikato3.6﹪1813862
AshburtonCanterbury3.5﹪19221181
NapierHawke's Bay3.5﹪40392285
KerikeriNorthland3.5﹪76368
AlexandraOtago3.5﹪37282
CromwellOtago3.5﹪39346
MotuekaTasman3.5﹪45255
Te KauwhataWaikato3.5﹪61202
HelensvilleAuckland3.4﹪42177
RotoruaBay of Plenty3.4﹪54152056
TuakauWaikato3.4﹪91296
TakaniniAuckland3.3﹪2210972
WellsfordAuckland3.3﹪50150
KaiapoiCanterbury3.3﹪145581
HastingsHawke's Bay3.3﹪26462179
WhangareiNorthland3.3﹪44402523
FoxtonManawatu-whanganui3.2﹪32155
RichmondTasman3.2﹪1214813
BlenheimMarlborough3.1﹪17181121
PictonMarlborough3.1﹪22130
MorrinsvilleWaikato3.1﹪610510
WhangamataWaikato3.1﹪31129
MosgielOtago3﹪68462
Te AwamutuWaikato3﹪1112764
PapakuraAuckland2.9﹪28281934
PapamoaBay of Plenty2.9﹪2091001
OxfordCanterbury2.9﹪40136
OamaruOtago2.9﹪89583
OhaupoWaikato2.9﹪22139
CartertonWellington2.9﹪52242
NgaruawahiaWaikato2.8﹪32181
AmberleyCanterbury2.7﹪41184
LeestonCanterbury2.7﹪41188
MartonManawatu-whanganui2.7﹪31150
MastertonWellington2.5﹪1212979
InvercargillSouthland2.4﹪20352256
RakaiaCanterbury2.3﹪12132
TemukaCanterbury2.3﹪04176
MatamataWaikato2.3﹪54384
LevinManawatu-whanganui2.2﹪87675
Te KuitiWaikato2.2﹪14232
WhakataneBay of Plenty2.1﹪125808
FeildingManawatu-whanganui2.1﹪67624
Te AnauSouthland2.1﹪21140
InglewoodTaranaki2.1﹪30145
WestportWest Coast2.1﹪12142
GeraldineCanterbury2﹪03148
HuntlyWaikato2﹪32249
PokenoWaikato2﹪53403
DruryAuckland1.9﹪41259
WaihiWaikato1.9﹪22209
ManukauAuckland1.8﹪21163
WaimateCanterbury1.8﹪21164
WhanganuiManawatu-whanganui1.8﹪13111363
BalcluthaOtago1.8﹪23280
PutaruruWaikato1.8﹪12164
KawerauBay of Plenty1.7﹪20120
TurangiWaikato1.7﹪11121
OtorohangaWaikato1.5﹪03204
Te ArohaWaikato1.5﹪30198
WhitiangaWaikato1.5﹪21202
GreymouthWest Coast1.5﹪15389
WaitaraTaranaki1.3﹪20158
Te PukeBay of Plenty1.2﹪43603
DargavilleNorthland1.2﹪02167
WintonSouthland1.2﹪02165
StratfordTaranaki1.2﹪12250
PaeroaWaikato1.2﹪30257
GoreSouthland1.1﹪14461
HokitikaWest Coast1.1﹪20181
WaipukurauHawke's Bay1﹪02208
OtautauSouthland1﹪01102
KaikouraCanterbury0.9﹪10114
GisborneGisborne0.9﹪2121510
KaitaiaNorthland0.9﹪12344
WairoaHawke's Bay0.7﹪10134
TaumarunuiManawatu-whanganui0.7﹪10139
KaikoheNorthland0.6﹪01176
TokoroaWaikato0.4﹪10285
DarfieldCanterbury0﹪00168
DannevirkeManawatu-whanganui0﹪00223

Criteria

Only towns with more than 100 vehicles registered within the period are shown. Note that “town” is a free text field on the registration form. Some cleansing has been done to assist in consolidating erroneous data.

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