EV Market Share by Region
How is market share increasing across the different regions in NZ?
What is market share?
The percentage of light vehicles registered each month that are EVs.
This includes passenger cars and light goods vehicles (such as utes and vans under 3,500 kg).
An EV is a vehicle that can be charged externally – battery electric (BEV) or plug-in hybrid (PHEV).
2023 market share ranked by town
Towns in NZ ranked by EV market share. Shows the number of units of BEVs, PHEVs, and all light vehicles registered in the year.
| Town | Region | Market Share | BEV | PHEV | ALL |
|---|---|---|---|---|---|
| Waiheke Island | Auckland | 39.5﹪ | 41 | 4 | 114 |
| Lyttelton | Canterbury | 29.2﹪ | 29 | 2 | 106 |
| Upper Moutere | Tasman | 24.4﹪ | 24 | 5 | 119 |
| Waikanae | Wellington | 24.1﹪ | 61 | 22 | 345 |
| Wellington | Wellington | 23.5﹪ | 1149 | 459 | 6838 |
| Pegasus | Canterbury | 22.7﹪ | 17 | 10 | 119 |
| Prebbleton | Canterbury | 21.6﹪ | 22 | 10 | 148 |
| Otaki | Wellington | 21﹪ | 27 | 14 | 195 |
| Albany | Auckland | 19.3﹪ | 40 | 15 | 285 |
| Lincoln | Canterbury | 19.3﹪ | 35 | 26 | 316 |
| Carterton | Wellington | 19﹪ | 22 | 8 | 158 |
| Whangaparaoa | Auckland | 18.5﹪ | 59 | 29 | 476 |
| Red Beach | Auckland | 18.2﹪ | 23 | 8 | 170 |
| Warkworth | Auckland | 18.2﹪ | 53 | 20 | 402 |
| Porirua | Wellington | 18﹪ | 139 | 90 | 1271 |
| Orewa | Auckland | 17.4﹪ | 35 | 24 | 339 |
| Wanaka | Otago | 17.1﹪ | 41 | 38 | 461 |
| Motueka | Tasman | 17.1﹪ | 19 | 8 | 158 |
| Manukau | Auckland | 16.7﹪ | 43 | 14 | 341 |
| Havelock North | Hawke's Bay | 16.4﹪ | 32 | 26 | 354 |
| Kerikeri | Northland | 16.3﹪ | 27 | 14 | 251 |
| Paraparaumu | Wellington | 15.7﹪ | 59 | 45 | 661 |
| Silverdale | Auckland | 15.6﹪ | 34 | 25 | 377 |
| Helensville | Auckland | 15﹪ | 10 | 7 | 113 |
| Katikati | Bay of Plenty | 14.9﹪ | 20 | 10 | 201 |
| Te Kauwhata | Waikato | 14.9﹪ | 15 | 2 | 114 |
| Rolleston | Canterbury | 14.6﹪ | 125 | 56 | 1237 |
| Omokoroa | Bay of Plenty | 14.5﹪ | 14 | 5 | 131 |
| Darfield | Canterbury | 14.4﹪ | 13 | 3 | 111 |
| Mosgiel | Otago | 14.2﹪ | 28 | 18 | 325 |
| Nelson | Nelson | 13.9﹪ | 117 | 91 | 1497 |
| Inglewood | Taranaki | 13.8﹪ | 9 | 6 | 109 |
| Christchurch | Canterbury | 13.7﹪ | 1604 | 742 | 17135 |
| Woodend | Canterbury | 13.7﹪ | 12 | 4 | 117 |
| Dunedin | Otago | 13.7﹪ | 235 | 130 | 2673 |
| Upper Hutt | Wellington | 13.6﹪ | 79 | 46 | 917 |
| Waiuku | Auckland | 13.3﹪ | 23 | 10 | 248 |
| Rangiora | Canterbury | 13.3﹪ | 55 | 37 | 694 |
| Kaikohe | Northland | 13.1﹪ | 7 | 9 | 122 |
| Whangarei | Northland | 12.6﹪ | 144 | 102 | 1958 |
| Cambridge | Waikato | 12.6﹪ | 63 | 21 | 668 |
| Pokeno | Waikato | 12.6﹪ | 29 | 14 | 342 |
| Queenstown | Otago | 12.5﹪ | 79 | 42 | 971 |
| Amberley | Canterbury | 12.4﹪ | 13 | 3 | 129 |
| Lower Hutt | Wellington | 12.2﹪ | 292 | 118 | 3353 |
| Cromwell | Otago | 11.7﹪ | 20 | 18 | 325 |
| Opotiki | Bay of Plenty | 11.5﹪ | 8 | 8 | 139 |
| Gisborne | Gisborne | 11.5﹪ | 76 | 39 | 996 |
| Richmond | Tasman | 11.5﹪ | 42 | 21 | 547 |
| Morrinsville | Waikato | 11.5﹪ | 27 | 23 | 435 |
| Tauranga | Bay of Plenty | 11.3﹪ | 220 | 141 | 3193 |
| Hawera | Taranaki | 11.2﹪ | 25 | 11 | 321 |
| Mount Maunganui | Bay of Plenty | 11.1﹪ | 77 | 38 | 1039 |
| Pukekohe | Auckland | 11﹪ | 83 | 43 | 1143 |
| New Plymouth | Taranaki | 10.4﹪ | 97 | 84 | 1733 |
| Papamoa | Bay of Plenty | 10.1﹪ | 34 | 28 | 611 |
| Ngaruawahia | Waikato | 10.1﹪ | 12 | 4 | 159 |
| Hamilton | Waikato | 10﹪ | 490 | 298 | 7883 |
| Whakatane | Bay of Plenty | 9.6﹪ | 38 | 20 | 605 |
| Kaiapoi | Canterbury | 9.6﹪ | 24 | 14 | 397 |
| Taupo | Waikato | 9.5﹪ | 66 | 38 | 1090 |
| Whanganui | Manawatu-whanganui | 9.3﹪ | 63 | 33 | 1034 |
| Alexandra | Otago | 9.3﹪ | 7 | 8 | 161 |
| Westport | West Coast | 9.3﹪ | 5 | 5 | 108 |
| Whitianga | Waikato | 9.2﹪ | 11 | 6 | 184 |
| Blenheim | Marlborough | 9.1﹪ | 41 | 31 | 790 |
| Kumeu | Auckland | 9﹪ | 9 | 14 | 256 |
| Geraldine | Canterbury | 8.9﹪ | 5 | 5 | 112 |
| Te Awamutu | Waikato | 8.7﹪ | 19 | 28 | 541 |
| Papakura | Auckland | 8.6﹪ | 73 | 38 | 1290 |
| Rotorua | Bay of Plenty | 8.6﹪ | 88 | 46 | 1553 |
| Otorohanga | Waikato | 8.5﹪ | 1 | 9 | 117 |
| Palmerston North | Manawatu-whanganui | 8.4﹪ | 137 | 80 | 2586 |
| Napier | Hawke's Bay | 8.3﹪ | 101 | 61 | 1956 |
| Thames | Waikato | 8.2﹪ | 13 | 7 | 244 |
| Masterton | Wellington | 8.1﹪ | 28 | 30 | 717 |
| Waimate | Canterbury | 7.8﹪ | 4 | 5 | 115 |
| Auckland | Auckland | 7.6﹪ | 5480 | 1 | 72026 |
| Drury | Auckland | 7.4﹪ | 12 | 5 | 231 |
| Levin | Manawatu-whanganui | 7.4﹪ | 19 | 15 | 462 |
| Dargaville | Northland | 7.4﹪ | 5 | 6 | 148 |
| Tuakau | Waikato | 7.3﹪ | 9 | 5 | 193 |
| Takanini | Auckland | 7.1﹪ | 51 | 15 | 933 |
| Hastings | Hawke's Bay | 7.1﹪ | 70 | 42 | 1580 |
| Feilding | Manawatu-whanganui | 7.1﹪ | 18 | 13 | 434 |
| Ashburton | Canterbury | 7﹪ | 29 | 31 | 858 |
| Te Aroha | Waikato | 7﹪ | 6 | 4 | 143 |
| Huntly | Waikato | 6.8﹪ | 2 | 9 | 162 |
| Kaitaia | Northland | 6.7﹪ | 6 | 6 | 180 |
| Putaruru | Waikato | 6.5﹪ | 5 | 2 | 108 |
| Te Puke | Bay of Plenty | 6.3﹪ | 17 | 8 | 400 |
| Balclutha | Otago | 6.3﹪ | 5 | 8 | 206 |
| Waihi | Waikato | 6.3﹪ | 3 | 4 | 112 |
| Wellsford | Auckland | 6.1﹪ | 1 | 6 | 114 |
| Timaru | Canterbury | 6﹪ | 27 | 23 | 839 |
| Matamata | Waikato | 6﹪ | 6 | 10 | 268 |
| Gore | Southland | 5.9﹪ | 9 | 13 | 375 |
| Invercargill | Southland | 5.8﹪ | 50 | 37 | 1504 |
| Oamaru | Otago | 5.7﹪ | 7 | 14 | 370 |
| Dannevirke | Manawatu-whanganui | 5.4﹪ | 5 | 3 | 147 |
| Waitara | Taranaki | 5.4﹪ | 4 | 2 | 112 |
| Leeston | Canterbury | 5.2﹪ | 6 | 0 | 115 |
| Winton | Southland | 5.2﹪ | 3 | 3 | 115 |
| Hokitika | West Coast | 5.1﹪ | 1 | 5 | 118 |
| Waipukurau | Hawke's Bay | 5﹪ | 3 | 4 | 140 |
| Greymouth | West Coast | 5﹪ | 6 | 7 | 262 |
| Temuka | Canterbury | 4.7﹪ | 3 | 2 | 107 |
| Stratford | Taranaki | 4.5﹪ | 5 | 3 | 178 |
| North Shore | Auckland | 4﹪ | 5 | 1 | 151 |
| Te Kuiti | Waikato | 2.7﹪ | 2 | 2 | 146 |
| Paeroa | Waikato | 2.6﹪ | 4 | 1 | 194 |
| Tokoroa | Waikato | 2.2﹪ | 3 | 2 | 230 |
| Papatoetoe | Auckland | 1.7﹪ | 0 | 2 | 117 |
Criteria
Only towns with more than 100 vehicles registered within the period are shown. Note that “town” is a free text field on the registration form. There has been some cleansing to assist in consolidating erroneous data.
