EV Market Share by Region
How is market share increasing across the different regions in NZ?
What is market share?
The percentage of light vehicles registered each month that are EVs.
This includes passenger cars and light commercial vehicles (such as utes and vans under 3,500 kg).
An EV is a vehicle that can be charged externally – battery electric (BEV) or plug-in hybrid (PHEV).
2024 market share ranked by town
Towns in NZ ranked by EV market share. Lists the number of units of BEVs, PHEVs, and all light vehicles registered in the year.
| Town | Region | Market Share | BEV | PHEV | ALL |
|---|---|---|---|---|---|
| Red Beach | Auckland | 10.1﹪ | 12 | 2 | 139 |
| Lincoln | Canterbury | 8.6﹪ | 17 | 6 | 266 |
| Wellington | Wellington | 8﹪ | 193 | 111 | 3813 |
| Waikanae | Wellington | 7.7﹪ | 11 | 4 | 196 |
| Albany | Auckland | 7﹪ | 8 | 4 | 172 |
| Prebbleton | Canterbury | 7﹪ | 2 | 6 | 115 |
| Porirua | Wellington | 6.7﹪ | 28 | 27 | 825 |
| Orewa | Auckland | 6﹪ | 5 | 8 | 217 |
| Nelson | Nelson | 5.8﹪ | 37 | 17 | 927 |
| Omokoroa | Bay of Plenty | 5.5﹪ | 4 | 2 | 110 |
| Christchurch | Canterbury | 5.1﹪ | 317 | 196 | 10086 |
| Auckland | Auckland | 5﹪ | 1407 | 807 | 44336 |
| Warkworth | Auckland | 5﹪ | 8 | 4 | 240 |
| Queenstown | Otago | 5﹪ | 12 | 22 | 681 |
| Havelock North | Hawke's Bay | 4.7﹪ | 8 | 3 | 234 |
| Thames | Waikato | 4.7﹪ | 7 | 3 | 214 |
| Whangaparaoa | Auckland | 4.6﹪ | 15 | 1 | 345 |
| Rangiora | Canterbury | 4.3﹪ | 14 | 7 | 494 |
| Alexandra | Otago | 4.3﹪ | 2 | 4 | 140 |
| Silverdale | Auckland | 4.1﹪ | 7 | 3 | 242 |
| Timaru | Canterbury | 3.9﹪ | 18 | 6 | 622 |
| Kerikeri | Northland | 3.9﹪ | 4 | 3 | 179 |
| Paraparaumu | Wellington | 3.9﹪ | 13 | 3 | 413 |
| Kumeu | Auckland | 3.8﹪ | 5 | 2 | 182 |
| Takanini | Auckland | 3.8﹪ | 16 | 5 | 553 |
| Rolleston | Canterbury | 3.8﹪ | 16 | 8 | 624 |
| Hamilton | Waikato | 3.8﹪ | 91 | 116 | 5379 |
| Wanaka | Otago | 3.7﹪ | 7 | 6 | 351 |
| Mount Maunganui | Bay of Plenty | 3.6﹪ | 16 | 14 | 838 |
| Tauranga | Bay of Plenty | 3.5﹪ | 42 | 30 | 2059 |
| Lower Hutt | Wellington | 3.5﹪ | 49 | 29 | 2252 |
| Taupo | Waikato | 3.4﹪ | 19 | 6 | 743 |
| Dunedin | Otago | 3.3﹪ | 34 | 29 | 1891 |
| Mosgiel | Otago | 3.3﹪ | 4 | 4 | 241 |
| Motueka | Tasman | 3.3﹪ | 3 | 1 | 123 |
| Cromwell | Otago | 3.1﹪ | 0 | 6 | 195 |
| Hawera | Taranaki | 3.1﹪ | 6 | 2 | 262 |
| Pukekohe | Auckland | 3﹪ | 17 | 10 | 905 |
| Waiuku | Auckland | 3﹪ | 3 | 3 | 201 |
| Oamaru | Otago | 3﹪ | 4 | 6 | 337 |
| Pokeno | Waikato | 3﹪ | 4 | 2 | 202 |
| Otaki | Wellington | 3﹪ | 2 | 1 | 100 |
| Papakura | Auckland | 2.9﹪ | 11 | 17 | 981 |
| New Plymouth | Taranaki | 2.9﹪ | 22 | 14 | 1245 |
| Cambridge | Waikato | 2.9﹪ | 8 | 5 | 451 |
| Upper Hutt | Wellington | 2.9﹪ | 12 | 7 | 656 |
| Ashburton | Canterbury | 2.8﹪ | 6 | 12 | 652 |
| Kaiapoi | Canterbury | 2.8﹪ | 7 | 2 | 317 |
| Palmerston North | Manawatu-whanganui | 2.8﹪ | 37 | 16 | 1908 |
| Te Awamutu | Waikato | 2.8﹪ | 7 | 6 | 469 |
| Katikati | Bay of Plenty | 2.7﹪ | 1 | 4 | 185 |
| Napier | Hawke's Bay | 2.7﹪ | 20 | 14 | 1267 |
| Hastings | Hawke's Bay | 2.6﹪ | 10 | 21 | 1206 |
| Whangarei | Northland | 2.5﹪ | 16 | 17 | 1295 |
| Invercargill | Southland | 2.5﹪ | 12 | 17 | 1180 |
| Greymouth | West Coast | 2.2﹪ | 0 | 4 | 181 |
| Papamoa | Bay of Plenty | 2﹪ | 7 | 4 | 540 |
| Rotorua | Bay of Plenty | 2﹪ | 16 | 5 | 1059 |
| Leeston | Canterbury | 2﹪ | 1 | 1 | 100 |
| Blenheim | Marlborough | 2﹪ | 5 | 7 | 606 |
| Richmond | Tasman | 2﹪ | 3 | 6 | 452 |
| Matamata | Waikato | 2﹪ | 2 | 2 | 205 |
| Manukau | Auckland | 1.9﹪ | 2 | 0 | 103 |
| Opotiki | Bay of Plenty | 1.9﹪ | 2 | 0 | 106 |
| Feilding | Manawatu-whanganui | 1.9﹪ | 4 | 3 | 373 |
| Whitianga | Waikato | 1.9﹪ | 1 | 1 | 108 |
| Tuakau | Waikato | 1.8﹪ | 3 | 0 | 168 |
| Waihi | Waikato | 1.8﹪ | 1 | 1 | 109 |
| Levin | Manawatu-whanganui | 1.7﹪ | 3 | 3 | 351 |
| Huntly | Waikato | 1.7﹪ | 2 | 0 | 120 |
| Te Kuiti | Waikato | 1.6﹪ | 0 | 2 | 129 |
| Carterton | Wellington | 1.6﹪ | 2 | 0 | 125 |
| Whanganui | Manawatu-whanganui | 1.5﹪ | 8 | 3 | 752 |
| Morrinsville | Waikato | 1.1﹪ | 1 | 2 | 278 |
| Whakatane | Bay of Plenty | 0.9﹪ | 2 | 2 | 426 |
| Gisborne | Gisborne | 0.9﹪ | 1 | 7 | 862 |
| Winton | Southland | 0.9﹪ | 0 | 1 | 106 |
| Otorohanga | Waikato | 0.9﹪ | 0 | 1 | 111 |
| Waipukurau | Hawke's Bay | 0.8﹪ | 0 | 1 | 128 |
| Gore | Southland | 0.8﹪ | 0 | 2 | 242 |
| Paeroa | Waikato | 0.8﹪ | 1 | 0 | 131 |
| Stratford | Taranaki | 0.7﹪ | 0 | 1 | 141 |
| Masterton | Wellington | 0.7﹪ | 2 | 2 | 537 |
| Balclutha | Otago | 0.6﹪ | 0 | 1 | 163 |
| Te Puke | Bay of Plenty | 0.3﹪ | 0 | 1 | 305 |
| Drury | Auckland | 0﹪ | 0 | 0 | 128 |
| Temuka | Canterbury | 0﹪ | 0 | 0 | 101 |
| Dannevirke | Manawatu-whanganui | 0﹪ | 0 | 0 | 108 |
| Dargaville | Northland | 0﹪ | 0 | 0 | 105 |
| Kaitaia | Northland | 0﹪ | 0 | 0 | 165 |
| Tokoroa | Waikato | 0﹪ | 0 | 0 | 135 |
Criteria
Only towns with more than 100 vehicles registered within the period are shown. Note that “town” is a free text field on the registration form. Some cleansing has been done to assist in consolidating erroneous data.
